Category Archives: 2º blog post D&G

Dolce and Gabanna’s shop strategy under analysis

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This post is the outcome of a deep research about the popular D&G’s brand. It is written following this structure:              dg     analysis of the webpage and social networks of the brand, its digital identity, its reputation and latest controversy and collective intelligence.

D&G’s webpage content is distributed in three main sections: woman, men and children. Each part has subsections such as collection, fashion shows, ad campaign and links. The official webpage also suggests purchasing online and offers information of its books, restaurants and latest news. Furthermore, it easily provides access to all their social networks by clicking on the site’s logo, for example, its YouTube’s official channel. This web has different units: campaigns, fashion shows, friends and events, beauty and e-shop.

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