Category Archives: wcs

Dolce and Gabanna’s shop strategy under analysis

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This post is the outcome of a deep research about the popular D&G’s brand. It is written following this structure:              dg     analysis of the webpage and social networks of the brand, its digital identity, its reputation and latest controversy and collective intelligence.

D&G’s webpage content is distributed in three main sections: woman, men and children. Each part has subsections such as collection, fashion shows, ad campaign and links. The official webpage also suggests purchasing online and offers information of its books, restaurants and latest news. Furthermore, it easily provides access to all their social networks by clicking on the site’s logo, for example, its YouTube’s official channel. This web has different units: campaigns, fashion shows, friends and events, beauty and e-shop.

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Pintxorico’s expansion strategy

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pintxosThe company’s main objective is to attract consumers via internet by its social networks, web page, blog… and collect capital by their investement to expand the business among the Spanish region. It is crucial as the success of the enterprise has being proven but just in the local area, so managers are sure of its profitability in the whole country. To achieve this purpose the company has designed a specific shop strategy which is explained in the following text and has these sections: introduction, the strategy in social networks, digital identity, reputation, personal branding, microblogging, collective intelligence, what other shops do and conclusion.

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The process of building a Blogger’s Code of Conduct

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My name is Amaia Soto and I am a student of Modern Languages and Management at the University of Deusto, Bilbao. In the subject web communication system I have beign requested to write a blog post reviewing three articles writen by Tim O’Reilly.

The author Tim O’Reilly was asked in several newspapers such as the BBC and the San Francisco Chronicle to propose a Blogger’s Code of Conduct in response to the dispute that Kathy Sierra had because some anonymous posted mean comments on her blog and the upsetting images that were posted on Chris Locke’s blog.

First of all, Tim wrote the text “Call for a Blogger’s Code of Conduct” where suggested some ideas in order to help to generate a culture to inspire individual expression and beneficial conversation. A week later, he created “Draft for Blogger’s Code of Conduct” specifying the ideas of the first text. Overall, these were the main tips to follow according to both texts:

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