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Pintxorico’s expansion strategy


pintxosThe company’s main objective is to attract consumers via internet by its social networks, web page, blog… and collect capital by their investement to expand the business among the Spanish region. It is crucial as the success of the enterprise has being proven but just in the local area, so managers are sure of its profitability in the whole country. To achieve this purpose the company has designed a specific shop strategy which is explained in the following text and has these sections: introduction, the strategy in social networks, digital identity, reputation, personal branding, microblogging, collective intelligence, what other shops do and conclusion.

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