Tag Archives: reputation

Dolce and Gabanna’s shop strategy under analysis

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This post is the outcome of a deep research about the popular D&G’s brand. It is written following this structure:              dg     analysis of the webpage and social networks of the brand, its digital identity, its reputation and latest controversy and collective intelligence.

D&G’s webpage content is distributed in three main sections: woman, men and children. Each part has subsections such as collection, fashion shows, ad campaign and links. The official webpage also suggests purchasing online and offers information of its books, restaurants and latest news. Furthermore, it easily provides access to all their social networks by clicking on the site’s logo, for example, its YouTube’s official channel. This web has different units: campaigns, fashion shows, friends and events, beauty and e-shop.

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Pintxorico’s expansion strategy

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pintxosThe company’s main objective is to attract consumers via internet by its social networks, web page, blog… and collect capital by their investement to expand the business among the Spanish region. It is crucial as the success of the enterprise has being proven but just in the local area, so managers are sure of its profitability in the whole country. To achieve this purpose the company has designed a specific shop strategy which is explained in the following text and has these sections: introduction, the strategy in social networks, digital identity, reputation, personal branding, microblogging, collective intelligence, what other shops do and conclusion.

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